NEW MEDIA - content organized and distributed on digital platforms. The trifecta of a great digital media plan includes earned, owned, and paid media. Storage may be required to help an organization facilitate disaster recovery, or to simply allow an individual to save family photos. When used together the Big Three act as a powerful tool, building brand awareness and increasing sales. Digital Audio is technology used to record, create and distribute audio to the internet. Digital media storage is used to retain various types of digital media. The 3 Major Types of Digital Marketing Campaigns By Ryan Deiss, Russ Henneberry Although you may have many business goals that you want to affect through your digital marketing, you’ll find that you can meet most objectives with three broad categories of digital marketing campaign: Acquisition, Monetization, and Engagement. The Internet is highly accessible all over the world nowadays, … In those times people used to share information via paintings or writings. Below are a list of some of the popular file types in use for different types of media products. There are three basic types of media for getting any political message out to the public: “social/digital media”, “earned media” and “paid media”. Earned, owned, and paid media are three separate parts of a digital media plan. Social/digital media covers online bases like Facebook, Twitter, blogs/websites and viral email. The 3 Types of Digital Media Digital Marketing is a staple in any good campaign or marketing endeavor. Another key component of digital marketing is mobile marketing. Using these three together is referred to as a converged media strategy. However, they all work together to help build your brand. Audio digital media is any digital media involving audio. Examples of digital audio are podcast and music. While there are many different types of digital art out there, we have decided to include 15 of the most popular types right now because it is possible that you have heard most of them before, hence, making it easier for you to understand them better when going through this guide. Paid Media Earned media means just that, you work for it. Image courtesy of Curata via SlideShare. TYPES OF MEDIA 3. A media is a means to carry a message to its audience and it has been a part of human society since ancient times. Employing all three types of digital media (paid, owned, and earned) will boost both the number of customers and consumers reached and vary the way in which they encounter your brand. - term coined to refer to the media that developed when the use of computer technology became available - those digital media that are interactive, incorporate two-way communication and involve some form of computing,” Robert Logan writes in his book Understanding New Media Examples: a. 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